RolexRolex Watchmaking
Excellence in the making
ROLEX WATCHMAKING
At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand’s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.
This approach reflects the “Perpetual” philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.
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THE FOUNDING VISION OF HANS WILSDORF
Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionised the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.
THE CARDINAL VALUES OF THE ROLEX MANUFACTURE
Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This ‘superlative’ approach is expressed through several fundamental qualities that characterise every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.
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A SUPERLATIVE APPROACH TO WATCHMAKING
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This designation confirms that every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.
MORE THAN A CERTIFICATION, A STATE OF MIND
By extension, all the components of a Rolex watch can be described as ‘superlative’. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term ‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.
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INNOVATION IN MOTION
Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the constant improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex since its creation.
INTEGRATING ALL AREAS OF EXPERTISE
By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
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Bespoke Design
Take the first steps on your bespoke jewellery journey and schedule an appointment with our expert gemmologist to discuss redesigning a family heirloom piece, or creating a unique one-of-a-kind design.
60 min -
Watches Consultation
Register your interest in our Rolex or TUDOR watches in store. Explore our collections in our dedicated showroom, try-on models and learn more about our offering with an expert sales consultant.
60 min -
Engagement Rings
View our engagement ring collections from the comfort of our luxury showroom. Explore our impressive range of styles, stone cuts and designs to find the perfect ring for your unique love story.
60 min -
Jewellery Repairs
Book in your jewellery for a repair within our in-house workshop. From simple chain repairs and resizing, to clean & polishing services, book in your jewellery or receive a customised quote from our friendly team.
30 min -
Wedding Rings
Celebrate taking the next step in your relationship together and explore our extensive wedding ring collections in store. From classic bands to diamond-set designs, we offer ladies and gents wedding rings to suit all styles and budgets.
60 min -
Watch Aftersales & Servicing
Book in your watch with an expert member of our team. Whether you require a service, repair, watch battery replacement or strap adjustment, our friendly teAM are here to help.
30 min -
Jewellery Consultation
Whether you’re searching for the perfect gift, or simply looking to expand your collection, book a jewellery consultation with our team. Try on different designs whilst our friendly consultants offer expert guidance and advice.
60 min -
Ear Piercing
Looking to book an ear piercing appointment?
Click here for more information and to follow the link to our online booking page.
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Please note appointments are subject to change / cancellation. A member of our team will be in touch if there are any issues with the date or time selected.
Booking Summary
Address:
11 West Street
Horsham
West Sussex
RH12 1PF
Opening Hours:
Mon - Sat: 9:15am - 5:00pmSun: Closed