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BRAND EXCLUSIVE: TUDOR ANNOUNCES LADY GAGA AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

BRAND EXCLUSIVE: TUDOR ANNOUNCES LADY GAGA AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

The infamously daring pop icon, Lady Gaga, joins the TUDOR family. Notorious for being provocative both on and off-stage and leading a foundation committed to empower youth, she personifies the very #BornToDare spirit TUDOR lives by since its creation.

TUDOR IS BORN TO DARE

In 2017, TUDOR launched a new campaign with the ‘Born to Dare’ signature. It reflects both the history of the brand and what it stands for today. Daring individuals have long chosen TUDOR while achieving the extraordinary on land, ice in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. ‘Born to Dare’ tells of the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models. The TUDOR ‘Born to Dare’ spirit is expressed in a campaign manifesto and supported globally by ambassadors whose life achievements directly result from a daring approach to life. TUDOR is proud to welcome Lady Gaga to its family.

Lady-Gaga-Born-to-Dare

REINVENTING POP CULTURE

Astounding voice. Style Icon. Awarded actress. Lady Gaga is all of this and much more. With her very own brand of theatricality, style and charisma, Lady Gaga keeps millions of fans and the fashion community on their toes. 6 Grammy Awards, 1 Golden Globe. Countless MTV awards. 150 million singles and over 30 million albums sold. Lady Gaga has achieved a level of fame and respect few entertainers ever have. This is a result of her unique recipe for success: raw talent, hard work, bold choices and immense gratitude to her fans, her ‘little monsters’ as she calls them.

Lady-Gaga-pushing-boundaries-showmanship

PUSHING THE BOUNDARIES OF SHOWMANSHIP

When you try and think of a daring individual in today’s popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Behind the glitter and glam, her provocative style and political statements, she is about total showmanship. A singer. A composer. A performer. A dancer. She stages herself, crafting a revolutionary images as a way to reach the public through a comprehensive approach to art. Writing her own lyrics, playing the guitar, the piano, dancing, asserting her unconventionality, she raises awe, attention and awareness. Lady Gaga captures the current vibe with her mastery of all types of pop and her acute sense of style. Her amazing vocal abilities belong on every stage. From the little known NYC clubs where she made her debut, to the 25,000 seat arenas she fills to the brim with her current Joanne World Tour, to a jazz club, singing the best of the past standards with her full, warm tones.

Lady-Gaga-rejecting-status-quo

REJECTING THE STATUS QUO

Lady Gaga is not just about entertainment and show business. She shakes things up. With undivided commitment she is a vocal activist. Her message takes many shapes and forms, among which music is the main but not the sole medium. Lady Gaga stands out in the way she dresses, but also with her charity agenda and non-profit work. Being in the public eye, supporting political and social causes against the political tide, demonstrating and championing charities requires facing her fears. Raising awareness, money and helping Haiti in 2010, Japan in 2011, she is a champion of the fight against fur, an advocate for the rights of the LGBT community. Yet she’s not poker faced about her religious beliefs. Her Born This Way foundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world. Leveraging rigorous academic research and authentic partnerships it provides young people with kinder communities, improved mental health resources, and more positive environments – online and offline.

TUDOR watches Lady Gaga Brand Ambassador

DEVOTED TO THE CLASSIC

Lady Gaga is a global, leading fashion icon, mindful of everything she wears. She has turned celebrity into a comprehensive art form. She knows full well that an outfit is a powerful message, an art performance. Every accessory is a way to shape her image, a means to an end. Lady Gaga wears the Black Bay. This 41mm automatic timepiece is the interpretation of a famous tool watch. Versatile, timeless and authentic, the Black Bay is Lady Gaga’s choice.

BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR HERITAGE BLACK BAY MEN’S WATCH – BLACK

BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR HERITAGE BLACK BAY MEN’S WATCH – BLACK

Undoubtedly one of the most highly anticipated watch releases of the year, Tudor have unveiled their latest ...
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BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR FASTRIDER BLACK SHIELD MEN’S WATCH – BLACK

BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR FASTRIDER BLACK SHIELD MEN’S WATCH – BLACK

Tudor Watch aficionados and fans of Ducati alike will be eager to get their hands on the newly-released, collaborative ...
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BRAND EXCLUSIVE: TUDOR WATCH’S NORTH FLAG TIMEPIECE AND THE HUDSON RIVER PROJECT

BRAND EXCLUSIVE: TUDOR WATCH’S NORTH FLAG TIMEPIECE AND THE HUDSON RIVER PROJECT

“ONE RIVER. ONE BOAT. ONE BRIT. ONE BIG ADVENTURE.” In the ultimate, modern day expedition, with the intentions of ...
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BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR PELAGOS LHD MEN’S EXCLUSIVE LEFT HAND DRIVE WATCH

BRAND EXCLUSIVE: INTRODUCING THE LATEST TUDOR PELAGOS LHD MEN’S EXCLUSIVE LEFT HAND DRIVE WATCH

Breaking tradition for another year in a row, following the success of the Black Bay Black released last ...
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BRAND EXCLUSIVE: TUDOR ANNOUNCES DAVID BECKHAM AS NEW BRAND AMBASSADOR

BRAND EXCLUSIVE: TUDOR ANNOUNCES DAVID BECKHAM AS NEW BRAND AMBASSADOR

TUDOR Announces David Beckham as New Brand and #BornToDare Campaign Ambassador One of the most admired, gifted and ...
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BRAND EXCLUSIVE: DISCOVER TUDOR’S NEW HERITAGE BLACK BAY S&G TIMEPIECE

BRAND EXCLUSIVE: DISCOVER TUDOR’S NEW HERITAGE BLACK BAY S&G TIMEPIECE

TUDOR’s famous Heritage Black Bay divers’ watch is now available in yellow gold and steel version. Fitted with ...
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BRAND EXCLUSIVE: TUDOR ANNOUNCES LANDMARK AGREEMENT WITH WORLD RUGBY INCLUDING PARTNERSHIP WITH RUGBY WORLD CUPS #BORNTODARE

BRAND EXCLUSIVE: TUDOR ANNOUNCES LANDMARK AGREEMENT WITH WORLD RUGBY INCLUDING PARTNERSHIP WITH RUGBY WORLD CUPS #BORNTODARE

Monaco, November 26th 2017 – TUDOR announces a landmark deal with World Rugby to add to the brand’s growing ...
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BASELWORLD 2018 – TUDOR RELEASE BLACK BAY GMT TIMEPIECE

BASELWORLD 2018 – TUDOR RELEASE BLACK BAY GMT TIMEPIECE

TUDOR IS INTRODUCING THE BLACK BAY TO WORLD TIME BY ADDING A NEW GMT FUNCTION. SPORTING A DISTINCTIVE, BURGUNDY AND BLUE BEZEL, THIS MODEL IS ALSO EQUIPPED WITH A NEW MANUFACTURE MOVEMENT.
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BRAND EXCLUSIVE: INTRODUCING TUDOR 1926 COLLECTION

BRAND EXCLUSIVE: INTRODUCING TUDOR 1926 COLLECTION

TUDOR pays tribute to its origins and watchmaking traditions with its 1926 line, a range of mechanical ...
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BASELWORLD 2019 – NEW TUDOR BLACK BAY WATCH RELEASES ROUND-UP

BASELWORLD 2019 – NEW TUDOR BLACK BAY WATCH RELEASES ROUND-UP

Today TUDOR unveiled their new timepieces at Baselworld 2019. The Black Bay family welcomed four ...
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TUDOR BRAND EXCLUSIVE: DARE TO DIVE WITH DAVID BECKHAM & MORGAN BOURC’HIS

TUDOR BRAND EXCLUSIVE: DARE TO DIVE WITH DAVID BECKHAM & MORGAN BOURC’HIS

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WATCH OF THE WEEK: BLACK BAY BRONZE – TUDOR’S NAVAL HERITAGE

WATCH OF THE WEEK: BLACK BAY BRONZE – TUDOR’S NAVAL HERITAGE

TUDOR unveiled some spectacular new timepieces at Baselworld 2019. Of the six distinct new models one of our ...
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IN FOCUS: TUDOR BLACK BAY 32, 36, 41 S&G – ELEGANCE & VERSATILITY

IN FOCUS: TUDOR BLACK BAY 32, 36, 41 S&G – ELEGANCE & VERSATILITY

Earlier this year TUDOR expanded their iconic Black Bay family to include 3 new models, with a ...
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IN FOCUS: TUDOR BLACK BAY CHRONO S&G – A PURIST’S CHRONOGRAPH IN STEEL AND GOLD

IN FOCUS: TUDOR BLACK BAY CHRONO S&G – A PURIST’S CHRONOGRAPH IN STEEL AND GOLD

Earlier this year TUDOR expanded their iconic Black Bay family to include the exciting ...
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BRAND EXCLUSIVE: TUDOR OFFICIAL TIMEKEEPER FOR RUGBY WORLD CUP 2019 IN JAPAN

BRAND EXCLUSIVE: TUDOR OFFICIAL TIMEKEEPER FOR RUGBY WORLD CUP 2019 IN JAPAN

AS PART OF ITS MAJOR PARTNERSHIP WITH WORLD RUGBY, TUDOR IS THE OFFICIAL TIMEKEEPER FOR RUGBY WORLD CUP 2019, WHICH ...
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BRAND EXCLUSIVE: TUDOR BLACK BAY P01 AWARDED AT THE 2019 GRAND PRIX D’HORLOGERIE DE GENEVE

BRAND EXCLUSIVE: TUDOR BLACK BAY P01 AWARDED AT THE 2019 GRAND PRIX D’HORLOGERIE DE GENEVE

GENEVA, NOVEMBER 7TH 2019 – TUDOR’S BLACK BAY P01 WINS THE “CHALLENGE” PRIZE AT THE 2019 GRAND PRIX ...
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CELEBRATING 50 YEARS OF TUDOR CHRONOGRAPHS

CELEBRATING 50 YEARS OF TUDOR CHRONOGRAPHS

IN 1970, TUDOR LAUNCHED ITS FIRST CHRONOGRAPH, THE OYSTERDATE. THIS ROBUST, FUNCTIONAL WATCH OFFERED A UNIQUE DESIGN, PAVING THE WAY FOR 50 YEARS OF TUDOR CHRONOGRAPHS.
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Brand Exclusive: TUDOR Reveals Black Bay Fifty-Eight

Brand Exclusive: TUDOR Reveals Black Bay Fifty-Eight "Navy Blue"

Ever faithful to its long tradition of blue sports watches, TUDOR now offers a “Navy Blue” version of its flagship model, the Black Bay Fifty-Eight.
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