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Pandora Horsham Launch Excitement

After the ribbonThe opening of the new PANDORA concept store in Horsham last Saturday caused great excitement. A queue of eager shoppers stretched from the entrance of the Swan Walk shop to the shopping centre’s doors on Carfax.

Pole position

Right at the front was Sue Cox, who arrived at 8.30am, enticed by the offer of a free bracelet for the first 50 customers who spent over £75. Sue said she would be buying charms to build her existing collection.

The queueAs the shutters went up, Dominic and Melanie emerged. This is their second PANDORA store. The first, in Brighton, opened in 2009 and has been very successful.

Their full team of PANDORA staff, including manager Helen Leworthy, held a luxurious pink ribbon across the entrance to the store, which was cut by Dominic, as PANDORA Horsham was declared officially open.

Delighted crowds

Busy dayImmediately, the queue rushed inside, instantly filling the shop floor. Staff served Prosecco and cupcakes, while customers clutching shopping lists made a beeline for the jewellery collections. Sue Cox was the first customer during a day in which the excited buzz never wore off.

Store manager Helen says, “We had an amazing day! After the cutting of the ribbon, a huge surge of customers piled into the store, the sea of people was unbelievable! Everyone was very good humoured and patient, and the girls worked so, so hard to make their shopping experience a pleasure. There were smiles all round.

“David, the store manager from our Brighton store, was crucial to the success of our opening. He was there to help us with preparation, and throughout the opening day, adding his valuable experience and flair.”

“The people of Horsham certainly love PANDORA. They told us it was a great addition to the town and they were ready to become regular customers! Many of them had great stories about their jewellery collections, which are made up of meaningful pieces they have bought to mark special moments in their lives.”

One of the shoppers, Corina Gibson, posted on Facebook, “Lovely shop, great atmosphere and really professional staff. Fab!”

The store opening is timely, as the new Christmas Collection from PANDORA has just been launched, with lots of jewellery gift ideas for fashionistas and devoted PANDORA fans. The store is braced for a busy Christmas!

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