Brand Exclusive: Bremont Unveils New 2017 Releases Including the Bremont Norton V4/RR

Last week saw luxury British watch-making brand, Bremont, unveil their highly anticipated range of new timepieces on home turf in the UK. After exhibiting at the Basel Watch Fair for many years, the brand chose to showcase their new selection in a Georgian townhouse in the heart of London.

Two members of our team, were lucky enough to be invited up to the event, to see first-hand, the range of incredible designs.

Whilst there was a whole variety of models and designs to cast their eyes over, we’ve currently placed an order for the new Norton V4/RR timepiece so we’ll be focusing on the story and creation process behind this particular model.

It was over 110 years ago that Norton motorcycles gained international fame, with Rem Fowler winning the twin-cylinder class at the first Isle of Man ‘Tourist Trophy’ meeting at an average speed of 36.22 mph – having lead the race by the remarkable margin of half-an-hour.

Isle of Man TT Motorcyle Race

Fast forward to 2017 and the reborn Norton motorcycle company is aiming to add to the marque’s illustrious history of racing success by entering a team in this year’s Isle of Man T.T. with Australian riders David Johnson and Josh Brookes competing on the all-new SG6 in a bid to bring Norton its first T.T. victory since Steve Hislop won the Senior event in 1992.

Isle of Man TT Motorcyle Race

Bremont have proudly announced that they will be working, once again, with this iconic British motorcycle brand. In a partnership that represents a celebration of the best of British engineering, this time it will be the team’s principal sponsor, a the Henley-on-Thames based watch maker has created two very special Norton-inspired chronographs to complement the road-going derivatives of the SG6 race bike – the limited edition V4SS and V4RR

Just 200 V4SS machines will be made, all featuring polished aluminium frames, full carbon-fibre bodywork and 1200cc engines designed and built in-house. Similarly, 200 special versions of the new Bremont Norton chronograph will be made available exclusively to V4SS owners, each featuring a 43mm polished steel case, numerals inspired by those seen on the bike’s speedometer, silvered dials with black Norton logo and subtle, carbon-fibre inserts to the red-bordered chronograph counters.

To celebrate the unlimited-production Norton V4RR, meanwhile, Bremont has created another stunning version of the watch, again limited to 200 pieces that will be available for general sale. It combined numerals similar to the classic Norton typeface with gold chronograph borders, a gold Norton logo, and again housed in a beautifully polished Trip-Tick three piece case.

Bremont Norton Motorcycle

Turning both models of the watch over reveals a superb, red-painted winding rotor inspired by the design of the V4’s carbon fibre wheels, the colour being repeated in the hand-stitching of the perforated leather strap.

“We have a connection with the modern-day Norton marque which dates back to 2009 when we introduced the first, limited edition Norton chronograph which has since become a collector’s item,” says Bremont Co-Founder Nick English.

“The new watches have been inspired by Norton’s 2017 T.T. campaign and both companies are hugely proud of the fact that we are designing and building our products here in the UK.

“It’s inspiring that a British marque is making a serious return to the world’s most famous motorcycle road race where it will be gunning for victory 110 years after winning the very first event, and the fact that the road bikes look virtually identical to the race machines really emphasizes the fact that Norton’s success was built on tis competition heritage.

“We’re very excited to be backing Norton at suchan important point in its modern history.”


Stuart Garner, CEO, Norton Motorcycles “We have worked very closely with Bremont over the last decade, and the new V4 and its presence at the Isle of Man TT provided the two brands with the perfect opportunity to create another beautiful British timepiece. Both Bremont and Norton are wholly focused on bringing back manufacturing to British shores, and so the working relationship makes sense on so many levels.

To register your interest in this timepiece, please get in touch with us via phone or email for further information.


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