BRAND EXCLUSIVE: TUDOR WATCH’S NORTH FLAG TIMEPIECE AND THE HUDSON RIVER PROJECT
“ONE RIVER. ONE BOAT. ONE BRIT. ONE BIG ADVENTURE.”
In the ultimate, modern day expedition, with the intentions of reconnecting the urban jungle of New York City with the natural environment, last month, one man set out to sail 300 miles down the Hudson River through snow, ice and white water rapids, with a boat made entirely from New York City waste.
In a society that concentrates on advancing with electrical conveniences and continually improving the technology that we have all become reliant on, it’s easy to forget that it’s the rivers that nature provided us with across the globe, that forged some of the greatest cities – like the Thames is to London and the Seine to Paris, the Hudson River holds the key to the success of New York City, a concept that a particular explorer is keen to remember.
Inspired by watches supplied to the 1952 British North Greenland Expedition, the North Flag is crafted to perform in the most extreme conditions known to man. The Tudor in-house manufactured COSC certified chronometer guarantees accurate timekeeping even in the mid-winter, icy conditions of the Hudson River, proving the meticulous quality and reliable craftsmanship of the iconic brand.
Not one to falter on practicality in the face of style, Tudor’s North Flag is waterproof to 100 metres, dust resistant and shockproof, meaning it’ll endure the harshest of terrains James finds himself in. Whilst the white Super Luminova luminous dial can be seen in the dark, making it simple to read at a glance at any time of the day or night – ideal and necessary for an adventure of this nature. And, as proven by the British North Greenland adventurers of old, the watch will be used as a traditional sun compass for navigational purposes making it a vital multi-purpose piece of equipment on the trip.