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Your Engagement Ring Guide

13 Little Known Facts About Engagement

If you’re thinking about getting engaged, you might be interested to read these stats and facts about engagement in the UK.

Engagement Facts

The Engagement

  1. There are around 230,000 engagements per year in the UK

  2. 39% of engagements each year take place between November & February

  3. The average length of an engagement in the UK is 16 months

  4. Christmas Eve is the most popular day to get engaged

  5. The average cost of an engagement ring in the UK is £2,451

  6. Only 19% of rings are purchased as a complete surprise

  7. An ad campaign launched in 1938 by De Beers started the trend for diamond engagement rings. In 1947, De Beers’ iconic strapline, “A diamond is forever”, massively increased the popularity of diamond engagement rings

  8. In the early 1940s, only 10% of engagement rings contained diamonds

  9. In 2015, around 75% of engagement rings are diamond rings

All About Diamonds

  1. You see a diamond, a chemist sees a 3D cubic lattice of carbon atoms

  1. The only thing that can scratch a diamond is another diamond

  1. The youngest natural diamond is 900 million years old

  1. With a 33.19-carat diamond, an engagement ring given by Richard Burton to Elizabeth Taylor, has an estimated worth of $8.8 million

The Essential Guide to Diamonds

An ad campaign by De Beers in the 1930s established the link between engagement & diamonds. They connected the idea of the durability of diamonds and therefore their suitability for engagement rings, the ultimate symbol of durability, and managed to embed this in the Western mind set.

Now, the most popular style of engagement ring is the solitaire, which has one single diamond. Read our Diamond Guide.

What to Spend on an Engagement Ring

De Beers started the myth that an engagement ring should cost a month’s salary in an ad campaign they ran in the 1930s. In the 1980s, another De Beers ad campaign suggested that the proper spend was two month’s salary. Find out what to spend.




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